The global 16 Days of Activism Campaign to end the violence against women and girls, launched by Punjab Commission on the Status of Women on November 24th, wrapped up successfully, with a series of activities conducted all over the Punjab. In collaboration with Divisional Commissioners, Press Conferences were also convened in all divisional headquarters of Punjab, including Lahore, Rawalpindi, Faisalabad, Sargodha, Multan, Bahawalpur, Dera Ghazi Khan, Sahiwal and Gujranwala. PCSW Members and Divisional Coordinators also participated in Awareness Walks organized by White Ribbon Pakistan, and other civil society organizations based in various districts. The core aim of this campaign was to raise awareness regarding gender based violence, its prevalence and effects on women, and highlight the importance of sensitization among stakeholders in order to end this concerning reality. The Campaign consisted of 30 awareness sessions in various government boys' and girls' colleges across the province, 2 Dar-ul-Amans of Bahawalpur and Dera Ghazi Khan, and a Church in Rawalpindi. In addition, two art competitions also took place in Lahore at PCSW's Transitional Home for Women Victims of Violence, and Hamza Foundation for Deaf Children. On this occasion, Chairperson PCSW Fauzia Viqar stated that peace and tolerance can bring stability in society. She stressed the need for collective activism and strong efforts to realize the gravity of violence and its long-lasting effects upon society at large. She appreciated the efforts of Divisional Commissioner Lahore, and universities and colleges in Punjab, for their contributions towards the Campaign. She acknowledged that the 16 Days of Activism Campaign would not have been successful without the support of PCSW's partners, Members and teams in the Divisions, who successfully led their respective activities and mobilized stakeholders towards a common cause. She further explained that the role of the media in spreading the message was paramount, since media's outreach among the masses is incomparable to any other institution. She encouraged media persons to continue their efforts in publicizing the cause of women's rights, and ensuring that women's issues and mechanisms for redress of victims of violence are highlighted as far as possible. She also lauded efforts of PCSW's team all over Punjab and support of concerned departments in making this campaign a success in Punjab.